Marketing goals go digital!
The Digital Marketing specializes in marketing strategies in the field of digital media and deals with the visibility of companies on the Internet . Digital marketing uses measures such as search engine marketing , social media marketing , newsletter marketing or even affiliate marketing .
The Digital Marketing (also known as Digital Marketing) analysis and also brings operational implementation of marketing activities on the various online marketing channels.
The user is online – Marketing is going digital
Due to the change in user behavior, companies are forced to adapt their marketing activities. Many potential customers today use search engines to find out more about certain topics or to find a suitable provider. Anyone who is not present here misses the opportunity to reach these customers via digital marketing .
Maximum measurability: digital marketing
In contrast to traditional marketing and the well-known advertising formats such as newspaper advertisements, radio spots or even commercials on television, there are much more sophisticated measurement methods with digital marketing that help to evaluate the success of digital campaigns. This means that your budgets are distributed across the various digital marketing channels in a performance-oriented manner .
With web analysis software such as Google Analytics , we are able to measure and interpret the individual channels in the relevant key figures. Adjustments for future campaigns can then be derived from the measured data. This is a huge advantage of digital marketing compared to classic marketing .
Digital Marketing: The Tactics
Digital marketing can be subdivided into various partial optimization fields that place different demands on the advertiser.
Search Engine Marketing (SEM = Search Engine Marketing)
Users who use the search engine are often looking for a concrete solution to their specific problem. As an advertiser in digital marketing , you can reach users through search engine optimization (SEO) and paid search engine ads (SEA) . Both optimization fields are subject to different possibilities in the range generation and optimization.
As a sub-discipline of SEO and social media marketing, content marketing is about the generation of relevant content that is found by users via the search engines and that helps users with their specific search queries. In addition, this content can be distributed via social networks (so-called content seeding).
Social media marketing
Social media marketing consists of the areas of social media optimization and social media advertising. Social media advertising aims to reach the right target group through the use of advertising, whereas social media optimization aims at the organic reach of social media posts.
With newsletter marketing, existing customers and leads can be targeted and reactivated in digital marketing. Newsletter marketing or e-mail marketing offers the opportunity to provide your target group with new information at regular intervals.
Affiliate marketing is a risk-averse method of generating visitors for your website. Partner sites are only paid if there is a success. This success is based, for example, on successful contact with the company.
Conclusion on digital marketing
The Digital Marketing belongs in every thoughtful marketing strategy. The changing user behavior ensures greater use of the Internet and in the future it is essential for companies to be present precisely at these points and to win new customers for your company.
Use the potential of the best digital marketing consultant in delhi for your company. We would be happy to support you in developing an individual digital marketing strategy for your company.
Push online marketing
Online marketing can be divided into 2 methods. One speaks of push online marketing and the other of pull online marketing.
Push Marketing vs. Pull marketing
The push online marketing deals with all online marketing measures that aim to carry messages to the target group. This applies in particular to measures such as display ads or Facebook ads, in which a target group is defined and then addressed with the advertising material. In push marketing in particular, you have the opportunity to generate attention for new products and thus to address potential users at an early stage in the customer journey. Typical channels for push online marketing are:
+ Display Ads
+ Native Advertising
+ Video Ads
+ Social Media Ads
Pull online marketing
The pull online marketing , however, is concerned rather with methods that aim at a user who is already looking for a solution to his problem specific to intercept. For example, classic search engine marketing (SEM) comes into play here. Search engine users are already searching for a solution in their customer journey and would like to be suggested a suitable supplier for their specific problem.
In contrast to push online marketing , in the broadest sense no “persuasion” has to be done, since the user has already dealt with the solution approaches. Above all in search engine marketing, a distinction is made between so-called search intentions, which have a significant influence on the conversion probability of a user.
Basically, search intentions can be divided into 3 clusters:
Informational search queries
With these search queries, the user is still in the research process and is relatively at the beginning of his customer journey. The conversion probability is still the lowest here, but the search volume is usually also the highest.
Navigational search queries
For these search queries, the user has already narrowed down the total number of possible solutions. A narrower field has already been defined within its options. Thus, the search behavior is already more specific and the user is ready to go deeper in the customer journey. This also increases the likelihood of a conversion.
Transactional search queries
From a conversion point of view, the most exciting keywords are those that already contain a purchase intention. Here, users convert with an extremely high probability on average. However, the click costs for such keywords are usually significantly higher because the competition in the keyword areas is intensifying.
The use of push & pull marketing is of a strategic nature and, especially in sparring, both methods develop their maximum efficiency. Here, too, it is important to set corresponding goals for the two areas and thus to control push and pull marketing.