Optimizing your website and blog in SEO is an essential part of your inbound marketing strategy. If thenatural referenceis one of the most important and strategic techniques, too many mistakes are made frequently. To avoid repeating them, here are the top 10 SEO mistakes to avoid in your inbound strategy.
Mistake # 1: Not choosing the right keyword
Choose the right keyword (s)is the initial step in your SEO strategy, but are you sure you’ve identified and selected them? To approach this crucial point from the right angle, put yourself in the shoes ofyour buyer personaby asking yourself which keyword they use the most in their searches. It is essential to do this because your inbound strategy must be designed and orchestrated to be as close as possible to its characteristics. The keywords he uses are part of the contours of his personality. Also, avoid at all costs generic keywords, standards, commons. The competition being very fierce in SEO, you need to position yourself on the most specific keywords possible. Positioning on long tail keywords or long tail keywords is an excellent technique to generate traffic on less competitive searches and much more likely to convert into sales.
To carry out effective keyword research, the right tools are: Google Trends, Sem Rush, Google adwords or Moz Keyword Explorer.
Mistake # 2: abusing the same keyword
Repeating the same keyword over and over again significantly impoverishes your content, especially since Google could consider you spam and your visibility strategy would take a serious hit!
The good news is that Google’s algorithm is now sensitive to using synonyms for the target keyword. The search engine is even able to identify the subject of your content (articles, videos, infographics …) without it being stuffed with keywords. The trap is to fall into keyword stuffing, literally “keyword stuffing” which therefore risks making you look like spam but also boring your readers.
Mistake # 3: neglecting titles and meta descriptions
All your pages must absolutely have a unique title and a well-optimized meta description. This sends a positive message to search engines and proof of quality content.
For the meta description, the rule is not to exceed 160 characters. While it has no mechanical influence on SEO, the meta description clearly informs your readers about the nature of the content and encourages them to read it.
A good meta description can significantly increase your CTR on SERP searches and thus push your page to the top of a site with a higher DomainScore.
Mistake # 4: Favor quantity and not quality of links
Whether inbound or outbound, your links should be of high quality. It boosts your SEO. Be sure to insert links from well referenced sites and if possible recognized by as many people as possible.
Ex: if you deal with Paris in one of your articles, inserting the link to the city’s official website is a good practice.
Also be careful not to create “no follow” links and update your articles regularly to make sure that the links are not dead, that the sites still exist. By doing so, your site can in turn become a reference. The sitemajestic.com offers you a breakdown of your backlinks in order to easily see the different types of backlinks linked to your domain / subdomain / URL.
To attest to the fact that your site is becoming more and more influential, the majestic.com site also measures what is called “TrustFlow” by assigning it a score of 0 to 100.
Mistake # 5: outbidding with internal links
Overflowing your articles with internal links is harmful on several levels. This gives your readers the impression that you are particularly egocentric since you are only talking about yourself by citing yourself as a reference. It also pollutes the reading, while one or two links – of quality – are more than enough.
But do not look at all costs to place internal links, because if top seo companies in delhi do not have articles or internal content that provides real additional information on a concept, do not put a link!
Mistake # 6: not investing in your site’s performance
By site performance, we mainly mean the speed at which pages load and their size.
These technical aspects are essential to offer the best possible user experience and therefore to benefit from good SEO. Your site must be as efficient in its desktop version as in its mobile version. Google penalizes sites that are not optimized for the mobile format and tools like Pingdom and Hubspot Website Grader publish clear reports on the performance of your site and their mobile optimization.
The user experience that you are able to deliver has become an essential aspect of SEO. You will also notice that Google’s initiative concerning AMP format(Accelerated Mobile Page) goes in the direction of new paradigm. With an almost instantaneous load time, these sites offer a particularly good user experience on mobile.
Another very useful tool: PageSpeed Insights. Developed by Google and completely free, it gives advice on how to improve the performance of your site.
Mistake # 7: neglecting the quality of your content
The quality of your content, their originality, weighs a lot in your SEO. Ban all plagiarism, copy and paste, otherwise you will be considered spam.
While it is true that it is necessary to publish more content than a few years ago, do not neglect the quality! Take the time to take care of your articles, the results will be even better. By working in this way, you will increase your chances of getting backlinks to your content, andbacklinks have a huge impact on your long-term SEO.
Mistake # 8: not using the power of social media
You have every interest in integrating social networks in your SEO strategy because they give you the opportunity to capture and retain the attention of influencers.
Mistake # 9: Duplicate content
Content duplication consists of taking content that you have already created and reusing it in other articles for example. This easy way out is actually harmful for SEO because the content automatically loses value in the eyes of Google’s algorithms. The search engine considers it to be of poor quality and even polluting. If Google sees that you are duplicating too much content, several pages on your site may be dereferenced.
Mistake n ° 10: not looking at the data
One of the golden rules in inbound marketing is to continually analyze the results you get.
Do not try to understand if your SEO strategy is effective or not is a mistake because you will not be able to correct the shot if necessary. Know that the results arrive in the medium or even long term and it is therefore by regularly analyzing your level of performance that you will be able to adjust your SEO strategy according to your buyers persona and your competitors. The benefits will be even better!