We should all be aware that the whole marketing strategy necessarily implies the know-how to exploit certain points. That’s why we decided to use this episode to inform you about everything you need to know in order not to miss the social media train of the moment: Tick-tock.

The enormous power of this social network for mobile devices such as Android what iOS, where millions of people share their music and short videos every day, means that many are looking for a way to leverage the opportunities it offers in terms of brand marketing.

We’re sure you’re in the same situation. So don’t miss anything from our content on this topic, so you can safely start your campaign in this new scenario.

What are the benefits of marketing on the Chinese social network TikTok?

When we talk about the benefits of launching a marketing campaign with TikTok, the first thing to keep in mind is that if it continues like this, it will be the largest social network in the world in a very short time.

The other aspect that needs to be highlighted is the paradigm shift as far as the generational group of users is concerned, because while millennials and Generation Z are still in the majority, they are not the only ones affected. People between the ages of 35 and 45 account for 25% of the platform’s users. In fact, TikTok has become one of the most popular social networks.

Not only does the programme open up a whole new world of opportunities for many young people, but it also comes with a whole range of financial benefits that you can take full advantage of:


This social network is known for providing entertainment to people, especially among Gen Z, and has managed to get millions of downloads over the years, surpassing other social networks. It is therefore classified as an ideal platform for promoting a brand or business. It has grown very strongly in the last two years.


One of the advantages of this application is the creation of unique content, as you can get a large number of followers with exclusive content, making it a very useful tool for this task. If you want your brand to be recognized in some way, you should use this application. Based on current statistics and research, they believe this application can even replace the excellent Facebook, YouTube and Instagram.


On the other hand, TikTok It has several tools that can help you project your brand or business. And even when the services are activated, the application continues to work on implementing the best advertising features. Although the reality is that it doesn’t offer any new tools. In other words, they perform the same functions as many major social networks, but with one advantage: It’s their infamous and ongoing growth.

What tools do we have on TikTok to promote our brand?

TikTok It has become a real boom in the field of content marketing, which has made it with its practical and powerful tools to enable many companies to reach consumers in different parts of the world. Apart from the main services, video editing, you can also easily publish music up to copyright as the platform does not prevent you from using it.

This gives you the ability to create totally creative content by adding filters, shortcuts, animations and other options that make it very versatile. Other features include switching from a personal account to a pro account, which allows you to see how many people have seen your videos in the past 7 days, and the number of followers your account gets, as well as the number of people who see your profile. This will help you determine if the downloaded content is having the desired effect.

Anatomy of TikTok marketing What does it take to launch effective TikTok campaigns?

As we have already mentioned, these social media have become very effective for marketing campaigns and thanks to this strategy, you can promote your brand effectively. You can go to the TikTok website to create an ad campaign. These campaigns generally produce excellent results.

However, to achieve this goal, a number of measures need to be planned and implemented. One of the factors to consider when running a campaign on the platform is that you need to make a minimum investment or start from where you are. It’s definitely for posting ads.

TikTok advertising How does advertising work on a Chinese platform?

Advertising is a new feature on the platform, so there is a small selection of ads. On the other hand, TikTok is considered to be a very useful tool with several features. It must be used correctly and carry the appropriate mark. Remember that this social network, like many others, has many more young users than adult users. Therefore, it is important that you have certain knowledge and have an attractive brand for the audience you want to reach.

TikTok has allowed different types of advertising, for example :

Announcements in the feed

This method places 60-second videos on the home screen that play automatically and include additional music. Here users have the ability to respond, comment, share and follow up.

Registration of the trade mark

The format of this ad is one of the most remarkable, and works in full screen mode. Content, static or dynamic, can appear when the application is open and is designed to grab the user’s attention, even if you only have a limited amount of time per day.


Working with influencers is another strategy that is familiar to many advertisers, not just TikTok. We already know that if they are active on social media, they have the advantage of gaining popularity and are more likely to see the brand go viral by spreading it among their followers.

Learn step by step how to market TikTok like a pro.

In TikTok, you can start advertising in a simple and stable way.

Below is a guide with a series of steps to help you navigate without problems:

Create a TikTok account View

You can easily start a marketing campaign on TikTok by going to your ads home page. To do this, you must select the start. Here you need to register for the procedure they have given you and eventually you will have an account.

Create your own advertising campaign

Once you’re in the TikTok ad menu, you’ll see a tab at the top called Bell, which you select and click Create.

Therefore, you will see different objectives for your campaign, such as B :

  • Knowledge: Scope
  • Consideration: Traffic, installation of applications and video playback
  • Conversion: Transformations

Once you have chosen, you need to set a budget. It will be published in two versions: Daily budget and total budget, with a minimum required investment depending on the country.

Modify your ad

In this panel you have the possibility to organize some details. So you can post your ads not only on TikTok but also on different platforms like Vigo, BuzzVideo, Pangle and others.

The next step is to set up your ads, which means you can position them, add URLs, ad names, images, categories and select 20 additional keywords to specify your brand. You can also choose targeting, a very specific area where you can choose the type of audience that will see your ad by determining location, gender, age and language, among other things.

Managing costs, time and objectives

In the next section, you can again define the provisional budget for your ads, as well as the period in which you want to activate them on your chosen dates. You also have the option of programming your consumption according to your needs using a budget and optimising the chosen target.

Advertising design

We remind you that TikTok ads contain images and videos in unique formats, and in most cases, they are very easy to implement.

A list of the best marketing tools on TikTok that you need to know

To make your marketing work easier, you should think about the most appropriate tools for your advertising campaign and develop ads in a simple way and with a distinctive feature.

. Let’s see.

Video production set

First of all, we have the video creation kit, a very handy tool for creating custom ads. The platform has several customizable templates for videos and images, as well as background music with up to 300 options to choose from, and excellent advertising.

Automatic Creative Optimization

On the other hand, there is the Automatic Creative Optimization, which offers a special service to automatically combine files such as images, videos, different advertising texts and calls to action in different ads. This tool works autonomously to find the best possible combination of content and then present it to the user.

Signature lenses

Branding effects are a type of 2D and 3D filters that can be used as an entertainment tool to promote your brand. These filters tend to grab the attention of the public and gain more followers. We must not forget that as a marketing strategy it is advisable to offer the best illustrations of our brand or product in order to obtain the greatest number of points of view, or in other words, the visual impact on our audience.

Gamma Mark Effect

Another very specific tool is the Gamified Branding Effect, which is specifically designed for content advertisers. The service includes different types of filter formats to be included in brands and interact with users to encourage them to use this expressive effect.


The hashtag is classified as an increasingly used marketing tool. It can be used in a campaign by uploading content with a challenge and a specific hashtag, with the intention of encouraging users to try it so that it goes viral within a few days. The use of the hashtag method is the most widespread in all social media, as many brands have managed to position themselves in competitions or trends and achieve a high level of awareness without the need for large investments.

If you have any questions, leave them in the comments. We will get back to you as soon as possible and it will also be a great help to other members of the community. Thank you.

Author: Mario Jose

As a journalist specializing in investigative journalism, I seek the truth in all things. Today it is 100% focused on technology, computers and the internet.

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